Create an online store

You plan to create an online store?
PrestaShop is a solution specialized in the creation of online store, used by more than 300 000 e-merchants around the world.

How to create an online store?

Make your project a reality!
Create a turnkey e-commerce store in complete autonomy and sell your products online now. Step by step, follow the guide to create your e-commerce site:

  1. Make sure you have taken the right steps and chosen the right legal status to open your online store
  2. Download PrestaShop for free
  3. Choose the name of your future online store
  4. Find the host and the domain name of your future e-commerce site
  5. Start creating your catalog and create your product files
  6. Customize your online store with themes and add new features
  7. Configure your online payment solution
  8. Choose the best carriers to deliver your products to your customers
  9. Activate your online store and make your first sales on the web!
  10. Make your website compliant with cookies and personal data consent
Create your e-commerce site

Once you have chosen your version of PrestaShop, all that remains is to customize and configure your future online store. Our turnkey e-commerce website creation solution assists you at each step of design, in order to create the perfect online store that will welcome your first visitors

Once you have chosen your version of PrestaShop, all that remains is to customize and configure your future online store. Our turnkey e-commerce website creation solution assists you at each step of design, in order to create the perfect online store that will welcome your first visitors

Customize your website with the colors of your business

Working on your branding and image is important, design an attractive online store that meets the needs of your customers.
All our themes and addons are optimized for mobile devices and customizable (colors, images, design and typography) to the colors of your products and your company. You can also check out PrestaShop website success stories.
Create an online store that fits your business without any special computer knowledge.

Create your product sheets and the pages of your online store

Quickly and easily integrate all the products you want to sell on the web from your e-commerce site. Our e-commerce platform allows you to create and manage a complete catalog with thousands of product sheets and hundreds of categories.
Design each page by inserting variations and references of items or import them with a CSV file: Dimensions (S,M,L,XL…), product description, ean code, product weight, stock for each variation, photo of items, precise description of the use of products…
Develop your referencing on search engines by creating SEO-friendly pages with our HTML/CSS editor. Customize the main pages of your website with targeted content and create the appropriate navigation menu.

Configure your delivery system

The biggest shipping companies are partners with our e-commerce solution. So you can choose the delivery time and set up the shipping costs from the PrestaShop back office.
Once set up, you can include the shipping costs directly in the prices of your products. Don’t forget to inform your customers about the delivery time they can expect for each product.

Select payment solutions and manage invoices for your orders

Enable different payment methods on your website so that your potential customers can complete their purchases in a simple and secure way. Accept payments by Visa, MasterCard, CB, American Express or PayPal, and let your users have the choice of payment option (payment in installments, bank transfer).
Each time a product is sold on your store, an invoice is sent to the customer in pdf format. You can check the status of each customer’s order from your dashboard at any time.
Insert the appropriate VAT for each item and display the final selling price in one click.

They chose PrestaShop to create their online store
Your store evolves and adapts to your needs thanks to our partners' addons

The major digital players offer addons that can be activated directly from your back office, to make your e-commerce project a success.

Develop your online business with a marketing strategy

Increase the number of sales channels and features of your online store with numerous addons:

  • Increase the visibility of your products on Google and social networks
  • Insert verified customer reviews
  • Create personalized sales tunnels
  • Add marketing automation tools such as abandoned carts
  • Access web analytics services from your store: Google Analytics, Google Search Console
Sell from social networks

With our Prestashop Facebook module, you can easily showcase your products on Facebook and Instagram. Create ad campaigns from PrestaShop, increase traffic and optimize the performance of your ads by controlling your data. And all this from one single solution.

Develop your sales tunnel

To succeed in selling on the web it is important to have a good digital strategy. With our e-commerce solution you can natively:

  • Add promos and discounts on your product pages
  • Create a newsletter
  • Follow up on abandoned carts
  • Recommend similar products

Perfect your sales tunnel by adding up-selling and cross-selling actions to increase your customers’ shopping cart. Add a loyalty system or work on your mailing actions and increase the ROI of your e-commerce.

Sell your products via your website and other platforms

Increase the visibility of your online store and reach more potential customers. Access the most important marketplaces like Amazon or Rakuten thanks to PrestaShop modules. They allow you to synchronize all your points of sale on a single interface and boost your online profitability.

Your e-commerce translated into several languages

You want to have an online store for each country? No problem, just activate the multi-shop option. This option allows you to access each of your online stores from a single interface. Thus, you can adapt your e-shop according to a particular country: VAT, Languages, Products, Delivery.

Manage your e-commerce site
from your dashboard

The dashboard of our CMS allows you to have a detailed view on the statistics of your online store. Manage your products, your orders, your sales, your turnover, the customer relationship, follow your statistics thanks to the 600 features available.

Online sales and inventory management

Receive the orders made on your online store, manage them in real time, access the delivery data, edit the invoice automatically and use leading delivery companies to deliver your products to customers.
Do you do Dropshipping? No problem, you can export orders as csv files and communicate them to your supplier.

Analyze your online store data

Visualize the audience of your online store and choose the right sales channels. Focus on managing the products that make the most sales and adapt your marketing actions from your dashboard:

  • Sales summary
  • Most visited products
  • Items generating the most sales

Our e-commerce CMS gives you access to all your favorite tools such as PrestaShop Metrics, Google Analytics and more. Get qualitative reports at a glance.

The advantages of creating an online store with PrestaShop
Technical support dedicated to your e-commerce

Browse our help center: in just a few clicks, browse our different sections to get more information. Our support team is available 7 days a week to answer all your questions as you build your online business.

Resources and advice

You will be able to consult all the guides as well as the official documentation to make sure your online business sales take off. All the resources you need to run your online store!

E-commerce provider

PrestaShop offers a list of more than 250 business partners. Agencies, developers and technology partners are here to support you in the creation of your online store. This is also the perfect place if you are looking for service providers who can advise you on your webmarketing actions (SEO/SEA) or the project management of your website.

Community

Starting to sell online is not easy. The PrestaShop community has more than
1 000 000 members. Developers, entrepreneurs, IT specialists and e-merchants will be able to answer your many questions. Browse the PrestaShop forum: many topics are resolved every day.

PrestaShop Experts agencies and developers accompany you in the creation and optimization of your store.

Faq

Frequently asked questions when opening an e-commerce site

What budget for the creation of an online store?

Auto-entrepreneur

Vous avez une idée de boutique en ligne ? Un produit ou un marché que vous souhaitez tester ? Alors la micro entreprise est idéale.
Avec un plafond de 176 200 € de chiffre d’affaires, vous pouvez commencer à vendre depuis votre boutique en ligne en 24h seulement. Le numéro de SIRET et SIREN de votre entreprise vous sera communiqué rapidement ; ainsi vous pourrez mettre à jour les pages importantes : Mentions Légales, CGV-CGU, cookies et consentement des données.
Remplissez le formulaire dès maintenant sur le site internet officiel portail Auto-Entrepreneur.

EURL / SARL

Dans le cas où votre e-commerce est sur le point de dépasser les 176 200 € de chiffre d’affaires ou que vous souhaitez concevoir une boutique en ligne à plusieurs. L’un de ces deux statuts vous permettra de continuer le développement de votre e-commerce avec un plafond de 7,63 millions d’euros de ventes.

SAS

Ce statut juridique d’entreprise est valable pour les entrepreneurs ayant une activité de ventes sur Internet avec des revenus stables. Cette forme d’entreprise est la solution pour tous les e-commerçants souhaitant ouvrir leurs capitaux aux investisseurs et faire évoluer leur boutique en ligne.
Pour des renseignements clairs sur les aspects et formalités juridiques de votre projet, nous vous conseillons de prendre connaissance des démarches de création de boutique en ligne.

 

Which legal status for your e-commerce activity

Auto-entrepreneur

Vous avez une idée de boutique en ligne ? Un produit ou un marché que vous souhaitez tester ? Alors la micro entreprise est idéale.
Avec un plafond de 176 200 € de chiffre d’affaires, vous pouvez commencer à vendre depuis votre boutique en ligne en 24h seulement. Le numéro de SIRET et SIREN de votre entreprise vous sera communiqué rapidement ; ainsi vous pourrez mettre à jour les pages importantes : Mentions Légales, CGV-CGU, cookies et consentement des données.
Remplissez le formulaire dès maintenant sur le site internet officiel portail Auto-Entrepreneur.

EURL / SARL

Dans le cas où votre e-commerce est sur le point de dépasser les 176 200 € de chiffre d’affaires ou que vous souhaitez concevoir une boutique en ligne à plusieurs. L’un de ces deux statuts vous permettra de continuer le développement de votre e-commerce avec un plafond de 7,63 millions d’euros de ventes.

SAS

Ce statut juridique d’entreprise est valable pour les entrepreneurs ayant une activité de ventes sur Internet avec des revenus stables. Cette forme d’entreprise est la solution pour tous les e-commerçants souhaitant ouvrir leurs capitaux aux investisseurs et faire évoluer leur boutique en ligne.
Pour des renseignements clairs sur les aspects et formalités juridiques de votre projet, nous vous conseillons de prendre connaissance des démarches de création de boutique en ligne.

 

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Auto-entrepreneur

Vous avez une idée de boutique en ligne ? Un produit ou un marché que vous souhaitez tester ? Alors la micro entreprise est idéale.
Avec un plafond de 176 200 € de chiffre d’affaires, vous pouvez commencer à vendre depuis votre boutique en ligne en 24h seulement. Le numéro de SIRET et SIREN de votre entreprise vous sera communiqué rapidement ; ainsi vous pourrez mettre à jour les pages importantes : Mentions Légales, CGV-CGU, cookies et consentement des données.
Remplissez le formulaire dès maintenant sur le site internet officiel portail Auto-Entrepreneur.

EURL / SARL

Dans le cas où votre e-commerce est sur le point de dépasser les 176 200 € de chiffre d’affaires ou que vous souhaitez concevoir une boutique en ligne à plusieurs. L’un de ces deux statuts vous permettra de continuer le développement de votre e-commerce avec un plafond de 7,63 millions d’euros de ventes.

SAS

Ce statut juridique d’entreprise est valable pour les entrepreneurs ayant une activité de ventes sur Internet avec des revenus stables. Cette forme d’entreprise est la solution pour tous les e-commerçants souhaitant ouvrir leurs capitaux aux investisseurs et faire évoluer leur boutique en ligne.
Pour des renseignements clairs sur les aspects et formalités juridiques de votre projet, nous vous conseillons de prendre connaissance des démarches de création de boutique en ligne.

 

Own your wins

Launch your online store with a simple, complete and scalable e-commerce solution